Last Updated on August 23, 2023, 6:25 am
Bill Little, a renowned University of Texas athletic administrator, passed away quietly in his family’s presence on Friday night, August 18, 2023, in Austin.
Bill’s death was released on social media on August 18; he was 81 years old at the time of his death. His actual death cause is unknown. However, he may die of natural causes, but it’s not confirmed yet.
We express our love, sorrow, and sincere condolences to his wife, Kim, family, and friends. Bill Little’s funeral and burial services are not yet released.
About Bill Little
Little was born and raised in Winters, a little town in west Texas with a population of just over 2,500. In 1960, he started his collegiate career in Texas.
He grew up a Longhorn supporter who cheered for everything in UT.
Little spent two years writing for The Austin American-Statesman after graduating in 1964, then he relocated to Oklahoma City to work for The Associated Press.
He worked for The AP for two years before permanently returning to Austin and enrolling at The University of Texas.
Bill Little’s Career and Net Worth
Little was the public figure and even the voice of Longhorn sports for over fifty years before sports reporting switched manually to entirely digital.
Little was pounding out text on a manual Royal typewriter as sports editor of The Daily Texan.
Despite the numerous changes that radio and television broadcasting underwent, news was disseminated in various ways.
He changed from a 24-hour news cycle to a non-stop one that ultimately dominated the industry; he continued to tell stories of Longhorn Athletics in a sophisticated and skilled manner.
After only a two-sentence interview, Darrell Royal selected Little, who was 26 then, to be Texas’ assistant SID.
But Royal was aware of Little’s abilities and character and was confident in his commitment to professionalism and loyalty. Royal was accurate in his evaluation.
Little, who was inducted into the Longhorn Hall of Honor in 1993, worked for UT in various positions, first as an assistant to the legendary Jones Ramsey in the Sports Information Department.
Afterward, he worked as the Special Assistant to the Athletics Director, as Assistant Athletic Director for External Communications, and finally as Mack Brown’s head of communications.
Bill spent more than 50 years of his life as an athlete; he had a great career and earned a good amount throughout his career.
But unfortunately, Little was quite private and didn’t disclose his net worth publicly.
Bill Little As A Publicist:
Little performed at a top-notch level. Bill Little worked with five football coaches, five basketball coaches, and four athletic directors during his half-century at Texas.
A publicist for three football national championship teams (1969, 1970, and 2005), Little worked 37 bowl games and followed a record 25 teams to the College World Series in Omaha.
He worked for over 1,700 baseball games, spent much time on the radio for men’s and women’s basketball, and once had a record-breaking streak of 521 straight Longhorn football games.
He was admitted into the Texas Athletics Hall of Fame in 1993 and the West Texas Legends’ Big Country Hall of Fame in 2006.
Years of Longhorn football, basketball, and baseball fans will always remember the recognizable voice they heard on public address systems, on radio broadcasts, and introducing coaches at donor and fan events.
Little left a significant legacy at The University. Over the years, he assisted innumerable student-athletes as a mentor and father figure. “Rest in Peace Bill Little”
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