Seijiro Udo, a Renowned Japanese Concert Promoter as Mr. Udo, Died of Illness at 92

Last Updated on October 23, 2023, 4:09 pm

Seijiro Udo, also known as “Mr. Udo,” was a pioneering Japanese concert promoter who passed away at the age of 92 after a protracted illness. The current president of Udo Artists, Keisuke Endo, revealed the news of Udo’s passing.

Seijiro Udo Dead
Seijiro Udo (Image via Facebook)

Mr. Udo was the biggest rock promoter in Japan and took really good care of the band Toto. David Coverdale also confirmed his death news through a Twitter post and stated:

“Such Sad News…Thank You, Mitch. My deepest sympathies go out to his friends, family, and associates. It is with deep sadness that we announce the 92-year-old Japanese concert promoter, Seijiro Udo, also known as Mr. Udo, passed away on October 15 at 3:18 a.m. from senility.”

About Mr. Udo

Udo was born on February 5, 1931, in Kumamoto, Japan; he began his career in music in his early 20s. After founding Udo Artists, Inc. in 1967, Udo performed in more than 10,000 venues across the nation during a career spanning more than 50 years.

Eric Clapton, Bob Dylan, KISS, Aerosmith, Santana, Jeff Beck, Bruce Springsteen, David Bowie, Billy Joel, Bon Jovi, George Harrison, The Who, Van Halen, TOTO, and Bryan Adams were just a few of the hundreds of well-known worldwide performers he brought to Japan.

Mr. Udo planned and promoted Prince’s event, and on February 5, 1989, the iconic musician sang “Happy Birthday” to him at the Tokyo Dome. However, he was cherished by everyone.


Social media have been flooded with prayers and tributes on the news of Udo’s demise; Extreme also shared a heartfelt tribute to Mr.Udo on Facebook and wrote:

“We are heartbroken to learn of the death of Mr. Udo, a prominent Japanese music promoter. His influence on the music industry, as well as his persistent support for bands like ours, is tremendous. Mr. Udo was more than just a promoter; he was a great friend to musicians from all over the world. His commitment to bringing the best music to Japan and creating amazing fan experiences was unrivalled.

They also wrote, We had the pleasure of working with him on every Extreme Japan tour, and his enthusiasm and dedication were always palpable. We express our heartfelt sympathies to Mr. Udo’s family, everyone at Udo Artists, and everyone whose lives he impacted. His legacy will live on through the music that continues to inspire and unite people.”

He left the world by mourning his loved ones in loss and grief. His funeral and memorial services have not been announced yet. Prayers for him. Rest in Peace, Mr. Udo.


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